Streetskins

Enzymo Trading

Location Description (?): Located on the A1202 as you come into London from the North. This site is located at a traffic light which provides maximum dwell time for all vehicles passing the site. The location is also on a bend in the road, all vehicles travelling south are pointed directly at the shutter whilst turning the bend, the image is at a slight angle but still directly in front of all potential consumers. Spitalfields Market is 100yds from the site and a significant portion of their clientele would have to pass the site in order to access the market.

Hours the media is visible: 17:30 - 10:30 Monday to Friday | Saturday | Sunday before 10:30 and after 16:00

The opening hours allow for all morning and evening rush hour traffic to be captured.

Shutter width: 427cm
Shutter height: 310cm

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Pedestrian Traffic Rating (?):

Vehicle Traffic Rating (?): This is a rating out of 5 which takes into account, the opening hours of the site, the proximity of the site on the street in regards to traffic lights and periods when vehicles are stationary (increased dwell time).

Estimated Vehicle Traffic (?) By comparing the vehicle traffic volumes for the street the site is situated on and the average traffic flow during the hours the site is closed (gathered from the 2007 London traffic report) we can calculate the exact volume of vehicles which pass the site when the media is visible. This arterial road is the boundary of the congestion charge zone which results in above average traffic volumes, with most vehicles crawling past the premises during these busy times.